Publish date:

11 May 2023


“I like brunettes”, “My type is tall, dark and handsome” and “I think redheads are the sexiest!” are just some of the many comments you likely will have heard on the topic of hair colour and attractiveness at some point or another We all have our individual tastes and types, even if we don’t always go for ‘our type on paper’! But which hair colour do most people find the most attractive? And which can be crowned the sexiest hair colour of 2021?

We conducted a survey to find out what people in 2021 think is the ultimate sexiest hair colour. To do this we surveyed 2,000 UK adults in March 2021 using the market research company censuswide.

Blonde is Crowned the Sexiest Hair Colour of 2021!

When asked which hair colour they think is sexiest, almost a third of people said they have no preference. However, of those who did have a colour preference:

  • Most say that blonde hair is the sexiest (31.5%)
  • The second sexiest hair colour is brunette, as more than three quarters of people (28.5%) voted this shade.
  • Red hair was ranked in 3rd position, being voted for by almost 1 in every 5 respondents (19%).
  • Only 15.5% chose black hair and just 5% think grey is the sexiest shade.

Which hair colour do men think is the sexiest?

Our survey suggests that most men have a preference for blonde hair, as a quarter of men in the UK chose this hair colour option when asked which shade they found the sexiest. The second most voted hair colour amongst men was brunette, which received 16.2% of male votes. Red followed closely behind in third spot, though, gaining a 15.3% share of men’s votes.

Which hair colour do women think is the sexiest?

Most women think brunette hair is the sexiest, as 25% of those polled favoured this option. Womens’ second preference is blonde, which was voted as the sexiest hair colour by 19.6% of women. Again, red took third spot, accounting for 11.8% of womens’ votes.

How does age influence our views?

  • The majority of those aged 16-45 say they think brunette is the sexiest hair colour
  • Whereas those aged 45+ favoured blonde over other colours.
  • Grey hair appears to be the UK’s least sexy hair colour, with fewer than 1% of all age groups voting for this option.

What’s the most attractive hair colour in different parts of the UK?

  • Blonde was voted as the sexiest hair colour in the majority of UK regions and countries. These were: East Midlands, North East, North West, South East, South West, Scotland and Wales.
  • Brunette took top spot in the following parts of the UK: West Midlands, Greater London, East of England and Yorkshire and the Humber.
  • In Northern Ireland, people seem to find blondes and brunettes just as sexy as each other, as they both received the same proportion of votes overall.

Raw survey findings and methodology:

We surveyed 2,000 UK adults in March 2021 using censuswide to ask the following question:

Which hair colour do you think is the sexiest, if any?

And provided them a list of the following options:

No preference






Other (please state)

The raw data and responses can be found here.

Here at Gee Hair, we love all hair colours and are always on the hunt for new shades and tones! We hope you enjoyed discovering which hair colour was voted the sexiest in the UK in 2021. If you’d like to find out more about different attitudes towards hair colours in the UK, US, Australia and the rest of the world, check out our recent blogpost revealing the Most Desirable Hair Colour of 2021.