Here at Gee Hair, we always love to be up-to-date with all of the latest trends, statistics and figures in the wonderful world of hair and beauty. That’s why we’ve created this up-to-date piece, to give you the lowdown on all of this year’s most important hair and beauty facts.
The main findings of our investigation include:
Appearance is really important to many of us, whether it’s to help us feel more confident or to impress a prospective romantic partner, but just how much money do people in the UK spend on their looks?
To find out, we used the market research company Censuswide to ask 2,000 UK adults:
How much do you spend on makeup, skin care and hair products in any given month? (Including haircuts, salon treatments, body modifications, tattoos, piercings, etc)
We provided respondents with the following options:
Our survey found that:
To find out more about how we obtained this data, please see our methodology.
We all know our favourite go-to brands when it comes to makeup, hair products and skincare. But what we wanted to find out was which brands are the most popular across the entire globe. To do this, we used the tool Keyword Finder to discover which hair and beauty brands are the most searched-for online each month. Our analysis compared search volumes of over 230 different brands and found that:
The table below shows the 20 most popular hair and beauty brands in the word, based on average global searches per month in 2021.
Average Monthly Searches (Worldwide)
Yves Saint Laurent
The top 20 most popular hair and beauty brands in the world, based on average monthly searches.
The full methodology detailing how we obtained this data can be found at the end of this article.
So, it’s clear that luxury fashion powerhouses such as CHANEL and Dior are much-loved all over the planet. But we wondered whether or not this would change if we looked at searches conducted in the UK only.
To find out, we analysed UK search volumes for each of the 237 hair and beauty brands on our list to discover which brands us Brits love the most in 2021 - 2022. Our analysis revealed that:
The table below shows the 20 most popular hair and beauty brands in the UK in 2021, based on average global searches per month.
Average monthly searches (UK)
Toni & Guy
The top 20 most popular hair and beauty brands in the UK, based on average monthly searches.
As mentioned above, our full methodology can be found at the end of this article.
When choosing a new haircare product, skincare regime or a new item of makeup, popularity can be a really great indication of a brand’s quality. But there are also a wide range of other important factors to consider when it comes to choosing hair and beauty products, one of which is whether or not the brand is vegan or cruelty free.
That’s why we thought we’d do some digging in order to discover just how many of the world’s biggest beauty and hair care brands have ethical ingredients and testing procedures and how many are not quite so ethically produced.
Our analysis included 237 of some of the biggest hair, skincare and beauty brands of 2021 - 2022 and found that:
Given the rise of veganism in the last few years, an important factor for many people when it comes to choosing their makeup or hair care products is whether or not the ingredients and packaging is vegan.
Our investigation found that:
Another way of measuring popularity of beauty and skincare brands is to take a look at their social media followings. We thought we’d look at Instagram first, given its popularity amongst beauty bloggers and influencers all over the world.
The table below shows the top 10 most followed beauty and haircare brands of 2021 based on the 237 brands we analysed.
Number of Instagram Followers
NYX Professional Makeup (@nyxcosmetics)
Fenty Beauty (@fentybeauty)
Yves Saint Laurent (@yslbeauty)
Huda Beauty (@hudabeautyshop)
KVD Vegan Beauty (@kvdbeauty)
Next, we looked at TikTok to see just how popular beauty and hair care brands are on this video-based platform. Our study found that the brands in the following table are the top 10 most popular in terms of TikTok followers.
Number of TikTok Followers
Huda Beauty (@hudabeauty)
Fenty Beauty (@fentybeauty)
Too Faced (@toofaced)
The Ordinary (@theordinary)
As you can see from the table:
Another great social media platform for beauty and hair care brands in terms of marketing and engaging with their customers is Facebook, so we thought we’d take a look at which brands have gained the most followers on the platform.
Number of Facebook Followers
Head & Shoulders
In terms of Facebook followers:
Maybelline are most popular, with more than 34 million followers in total on the platform.
Dove comes in second place, with 27.5 million people following their account.
And MAC Cosmetics is also one of the most popular beauty brands on Facebook, with a total of 20.5 million followers.
The hair and beauty industry is one of the most successful industries in the world and statistics suggest that it’s expected to continue to grow rapidly in response to increases in demand for products to help improve our overall health and wellbeing. But just how successful is the industry? And who are the main market leaders in the hair and beauty sector?
The leading hair and beauty brands in terms of revenue are:
Brands we analysed
The list of 237 brands we analysed searches for was found on the Boots website here. We used Boots list of beauty and skincare brands as we knew they stocked a wide range of hair and beauty products and that they shipped to customers both in the UK and around the world.
Things to note
It’s important to note that the search volumes obtained using the Keyword Finder tool may not accurately reflect the brand’s popularity in all instances. This is because people may conduct product-specific searches when shopping for items from each specific brand. For instance, someone may search for ‘true match foundation’ which is one of L’Oreal’s products but does not contain the keyword ‘L’Oreal’.
It’s also possible for some individuals to have varying intent when searching for some of the above keywords. For instance, someone searching for ‘Dove’ may actually be searching for species of bird. However to combat this, we made sure to only include keywords whose top ranking results pages were relevant to the brand itself. This means that it’s highly likely that the majority of searches for the keywords mentioned above were genuine brand searches.
We hope this roundup of all the latest statistics and facts on the hair and beauty industry in 2021 - 2022 has proved useful in bringing you up to date with everything you need to know about the industry!
If you enjoyed this piece, check out our piece on Hair Care Industry Statistics for the UK and Worldwide in 2021 - 2022 here for all the latest facts and figures in the world of hair care.
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