The Most Desirable Hair Colour of 2021 | Gee Hair
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The Most Desirable Hair Colour of 2021

Here at Gee Hair, we’re always on the lookout for the latest hair trends, styles and colours and by the looks of it - you are too! That’s why we wanted to find the most popular hair colour of 2021 in the UK, the USA and Australia to share our findings with you.

Us hair lovers are always on the hunt for the hottest hair trends, with the Insta hashtag #haircolor having been used over 37 million times and #hairgoals being used over 15.6 million times. Other popular tags include #hairinspo, #hairstyles and #hairtransformation.

What's the biggest hair colour trend of 2021?

The most desirable hair colours around the world (2021) based on average monthly online searches (Keyword Finder)

The World’s Favourite Hair Colour

Our research found that the world’s most sought-after hair colour in 2021 is… Light Brown! With the term ‘light brown hair dye’ being searched for online more than 35,000 times a month around the world.

Light brown has long been one of the most flattering shades all over the world. It’s perfect for those who are looking for a natural, carefree look, with some of our favourite celebs such as Bella Hadid and Anne Hathaway proving that a classic light brown hair colour can be both elegant and versatile.

The world’s second favourite shade is the stunning ash blonde, followed by the increasingly popular rose gold hair colour.

The UK’s Most Desired Hair Colour

Our study found that here in the UK, our favourite hair colour is… Ash Blonde!

Every month in the UK, more than 11,000 Google searches are made for the term ‘Ash Blonde Hair Dye’, and it’s no surprise given it’s fresh, warm and unique look.

The gorgeous Ash Blonde hair colour has been growing in popularity year on year in the UK for over a decade. As you can see from the Google Trends graph below, the term ‘Ash Blonde hair dye’ peaked at the end of Spring/beginning of Summer 2020 and is increasing again this year - so we’re predicting it’ll be 2021’s hottest hair colour too!

Search volume overtime for ‘Ash Blonde Hair Dye’ in the UK

This rich colour has been seen on some of our favourite celebs recently, including the stunning Jennifer Lopez, who's stylist Chris Appleton recently transformed her luscious locks to this gorgeous shade. Chris (who also styles Kim Kardashian's hair), has been seen using our very own clip-in Megababe hair extensions which are available to purchase on our site now!

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